Data Storage Innovation: Save Power, Water, and Space

This post was originally published on Pure Storage

Environmental, social, and governance (ESG) programs have become commonplace across industries, geographies, and companies of all sizes. Organizations are earmarking more resources toward ESG-related initiatives as consumers and investors demand higher standards of sustainability and accountability—and as the impacts of climate change continue to rise. In fact, 92% of S&P 500 companies now publish ESG reports in some form, and more than a quarter of global investors say ESG is central to their investment approach.

But while ESG adoption has hit critical mass, there’s a clear struggle to balance environmental initiatives with consumer demand and business goals aligned with greater digitalization. Ground zero is the data center. Cloud computing, artificial intelligence (AI), streaming services, and more are generating ever-increasing amounts of data. Think home security systems with WiFi cameras that are continuously rolling and uploading footage, and video games with high fidelity graphics, powered by advanced software and hardware. Let’s not forget the healthcare industry which is now generating as much as 30% of the world’s data to advance new discoveries, as well as make treatments more effective and accessible. 

In turn, all this data needs more natural resources and space to store and manage it. While the full impact

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