ESG Research Shows Why Data Analytics Maturity Matters

This post was originally published on Pure Storage

Many organizations have expanded their analytics capabilities by capturing “big data” to explore new business capabilities. Now, some want to accelerate those capabilities by moving beyond experimentation with analytics toward more mature investments and capabilities. 

In 2020, Pure Storage® partnered with Enterprise Strategy Group (ESG) to sponsor a study that examines the benefits of these investments and reveals the impact of mature analytics and the strategies behind them. 

The Outcomes of High Analytics Maturity (It’s Not Just Revenue)

Survey respondents were grouped according to their level of analytics maturity. Stage 3 organizations have the most mature analytics capabilities, followed by Stage 2 and Stage 1 organizations with less mature analytics programs. Business outcomes from analytics between the three groups were compared—and the results were astounding.

Compared with Stage 1 organizations, Stage 3 organizations are:

3.2x more likely to outperform on customer satisfaction 2.4x more likely to have increased revenue per employee over the past two years 2.7x more likely to see a shorter time to market 

Overall, Stage 3 vs. Stage 1 organizations report positive impacts on operational efficiency, product delivery, and customer retention.   

The conclusion? Companies investing in analytics maturity can yield significant competitive advantage over their

Read the rest of this post, which was originally published on Pure Storage.

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