Ulta Beauty E-commerce System Gets a Makeover

This post was originally published on IT Pro Today

In the competitive beauty products retail market, companies like Ulta Beauty must constantly evaluate their strategies to stay ahead and meet customer demands. Ulta Beauty, with more than 1,300 stores in the U.S. and a strong focus on customer service, continually seeks ways to expand its market presence.

In 2018, Ulta recognized the need to upgrade its critical systems, including its aging e-commerce system, and transition to the cloud.

“As we evolved, technology improved, and social media started to become an important part of any e-commerce platform, we realized that we needed to find ways to react more quickly to customer needs,” said Omar Koncobo, IT director for e-commerce and digital systems at Ulta Beauty.

Over time, Ulta had made improvements by transforming its Oracle-based e-commerce platform into Oracle ATG Web Commerce, an application that automates and personalizes the online shopping experience. However, Ulta faced challenges in terms of capability, scalability, and monitoring. During peak times, such as Black Friday, spikes in traffic could crash the system. The physical infrastructure that the system ran in made it difficult to deploy new capacity efficiently. Even if the company chose to add more

Read the rest of this post, which was originally published on IT Pro Today.

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