What does it mean to be “good”? Aristotle said it is developing a virtuous character; Kant would argue that it depends on whether an act itself is “good”; while Nietzsche would have laughed at the idea that morality is “good” for people. One thing is clear, however: What it means to be “good” is no longer only within the realm of philosophers. The question of what it means to be good is also becoming central in the business world. Consider, for example, Google’s famous motto, “Don’t Be Evil.”
For a company, being “good” comes down to more than just topline revenues, profitability, or growth. Increasingly, business ethics help an organization define what it means to be and do good. Corporate ethics can extend to every decision a company makes; increasingly, those decisions are based on data. This has led to the growing field of data ethics.
Data is used by companies to improve their products, provide better services to customers and, as a result, drive income. This means the new reality is that every business is a data business, and to stay competitive, innovate, and succeed, companies need ever more extensive