Public Cloud and Generative AI Drive the Need for Data Security Posture Management

This post was originally published on Network Computing

The focus on data security is increasing as organizations move to public cloud environments and adopt generative AI (gen AI). Many struggle with tracking where their data is stored, leaving it unprotected and susceptible to breaches. Earlier this year, Zscaler introduced a data security posture management (DSPM) solution that protects data both when it’s being transferred (in motion) and when it’s stored (at rest), ensuring it stays safe across channels like email, web, applications, and the cloud.

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I recently met with Srikanth Nellore, Zscaler’s senior director and worldwide public cloud specialist for DSPM. In my latest ZKast, we discussed how Zscaler is addressing the challenges of data protection, gen AI, and data migration to public clouds. Below are highlights of the video:

    The data security market is experiencing significant growth due to two main factors—cloud migration and increasing AI adoption—driving demand for data security solutions. First, organizations are shifting from traditional data centers to public cloud environments. Second, many are looking for ways to ensure that sensitive data in the cloud is protected and not accidentally accessed or used by AI models.

    Organizations are changing their focus

    Read the rest of this post, which was originally published on Network Computing.

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