This post was originally published on Pure Storage
In today’s digital economy, constant uptime is crucial to maintaining productivity, revenue, and customer trust. Yet, downtime—whether due to natural disasters, hardware failures, or cyberattacks—poses a significant threat to a business’s bottom line. The financial and reputational fallout can be immense, underscoring the need for a robust disaster recovery strategy. That’s where disaster recovery as a service (DRaaS) comes in, offering businesses of all sizes a safety net against unexpected disruptions.
The Real Cost of Downtime: It’s More than Just Lost Revenue
When systems go down, the immediate financial losses can be significant. Recent studies indicate that the average cost of unplanned IT downtime has risen to approximately $14,056 per minute, with large enterprises facing costs up to $23,750 per minute.
These figures highlight the escalating financial risks associated with system outages, underscoring the importance of robust disaster recovery solutions like disaster recovery as a service (DRaaS) to mitigate potential losses.
However, the true cost of downtime extends far beyond immediate revenue loss. Here’s a closer look at the impact:
Lost productivity: When employees are unable to access critical systems or data, work grinds to a halt. Hours of lost productivity compound as the downtime extends, affecting teams across
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